The New Mexico Department of Transportation (NMDOT) faced a challenge familiar to many local and state governments: how to manage and consolidate massive amounts of website content. The NMDOT site’s 874 pages supersized the problem both internally and for site visitors, who number as many as 100,000 on busy days. To improve the quality and efficiency of online services, NMDOT decided to create, update and publish digital content using fewer writers. In January 2012, the...