https://www.americancityandcounty.com/wp-content/themes/acc_child/assets/images/logo/footer-logo.png
  • Home
  • Co-op Solutions
  • Commentaries
  • News
  • In-Depth
  • Multimedia
    • Back
    • Podcast
  • Resources
    • Back
    • Resources
    • Webinars
    • White Papers
    • Events
    • How to Contribute
    • Municipal Cost Index – Archive
    • Equipment Watch Page
    • American City & County Awards
  • Magazine
    • Back
    • Digital Editions
    • Reprints & Reuse
    • Advertise
  • About Us
    • Back
    • About Us
    • Contact Us
    • Privacy Statement
    • Terms of Service
American City and County
  • NEWSLETTER
  • Home
  • Co-op Solutions
  • Commentaries
  • News
  • In-Depth
  • Multimedia
    • Back
    • Podcasts
  • Resources
    • Back
    • Webinars
    • White Papers
    • Events
    • How to Contribute
    • American City & County Awards
    • Municipal Cost Index
    • Equipment Watch Page
  • Magazine
    • Back
    • Digital Editions
    • Reprints & Reuse
    • Subscribe to GovPro
    • Manage GovPro Subscription
    • Advertise
  • About Us
    • Back
    • About Us
    • Contact Us
    • Cookie Policy
    • Privacy Stament
    • Terms of Service
  • newsletter
  • Administration
  • Economy & Finance
  • Procurement
  • Public Safety
  • Public Works & Utilities
  • Smart Cities & Technology
acc.com

Public Works & Utilities


Article

Public transit travelers want technological advancements, social media communication

Public transit travelers want technological advancements, social media communication

Public transit commuters are increasingly looking to transportation providers for technological advancements and social media communication.
  • Written by Derek Prall
  • 3rd June 2013

Public transportation customers expect technological advances and communication via social media outlets from transit providers – and are willing to pay more for it, according to a survey released by Accenture, a management consulting, technology services and outsourcing company.

The survey, conducted online in multiple languages between August and December 2012, polled 4,500 public transit commuters over the age of 18. It examined traveling behaviors, opinions on various modes of public transit, and ideas for improvement of these systems.

The survey found that commuters in Washington D.C., Los Angeles and New York are willing to pay more to make trips less time consuming and more convenient. L.A. residents were most willing to pay higher fees for improved travel experiences, including smart phone integration, paperless ticketing and social media communication. Overall, respondents expect commutes to be simplified, organized and less stressful, according to the study.

A majority of “straphangers” wanted to see smart phone technology applied to the public transit system. The survey found 75 percent of all commuters polled were willing to pay more for this upgrade – with 83 percent willing in L.A., 76 percent in D.C. and 80 percent in New York.

Most commuters anticipate that smart phone ticketing will be available by 2014. Of those polled, 79 percent of mass transit users in New York want to be using smart phones to buy tickets next year, 73 percent in D.C. and 85 percent in L.A.

Paperless ticketing was another way commuters wished to see rides improved, according to the survey. In D.C., New York and L.A., over 80 percent of respondents would be willing to pay more for a totally paperless trip.  90 percent of L.A. commuters would be willing to do so, 89 percent in New York and 81 percent in D.C.

The study also found that commuters increasingly wish to get information from social media – a communication method that has remained largely untapped by public transportation providers.

In Los Angeles, 75 percent of commuters follow or intend to follow public transit providers on Facebook and 76 percent follow providers on Twitter. Yet, only 20 percent of commuters report having communicated with a transportation company via social media on a daily basis, according to the survey. In New York, 75 percent follow the MTA on Facebook, and 68 percent follow them on Twitter. 21 percent of New York commuters reported communication on a daily basis. 55 percent follow public transit’s Facebook in D.C., 62 percent follow its Twitter, and 22 percent report daily communication, Accenture found.

“Companies need to deal with customers on their terms – by providing them with transit options that meet their needs – when, where and how they want it, and that requires that the interaction be relevant to the situation and their needs at the time,” Mike Wilson, managing director of Accenture’s Transportation practice in North America said in a statement.

Tags: Public Works & Utilities Smart Cities & Technology Article

Related


  • Georgia city moves to automated trash collection
    Environmental Solutions Group (ESG), part of Dover, today announced that Columbus, Ga., is in the process of streamlining its refuse collection programs and is looking to ESG’s Heil for new Durapack Python Automated Side Loaders to help increase efficiencies related to the city’s recycling program. Columbus currently services close to 60,000 homes, and Columbus Solid […]
  • A video surveillance camera and sign warning about CCTV being in operation
    All activities monitored: The 10 most surveilled major cities in the U.S.
    Public close-circuit television (CCTV) cameras, or public video surveillance camera, hold multiple benefits for cities. They can help reduce crimes around public areas, buildings and roads, and with the increasing deployment of smart sensors and 5G, these cameras will be able to utilize the Internet of Things (IoT) to accomplish much more in the future. […]
  • A street in Denver
    Denver anticipates autonomous vehicles with cross-agency, cross-sector collaborative planning
    Without early planning by regulators, autonomous vehicles (AVs) have the potential to fail on their promises of safer and more convenient travel. Before and even during the pandemic, which has understandably shifted priorities of local and state officials, leaders in AV policy development are nonetheless thinking about and producing plans to deal with hundreds of […]
  • Revenue and zoning evolution prepares Seattle for an autonomous vehicle future
    Although autonomous vehicles (AVs) are not fully ready for deployment, history provides strong incentive to begin planning for its implementation now. In the early 20th century, the growth of the automobile erupted faster than regulators could have imagined with far-reaching consequences. Although cars eventually helped fulfill promises of economic growth, middle-class jobs, and on-demand mobility, […]

Leave a comment Cancel reply

-or-

Log in with your American City and County account

Alternatively, post a comment by completing the form below:

Your email address will not be published. Required fields are marked *

Related Content

  • Policy experts debate the role of wireless in universal broadband
  • Report: Ransomware attacks cost local and state governments over $18 billion in 2020
  • Prioritizing lead service line replacement with the American Rescue Plan
  • City of Tucson launches citywide campaign to improve curbside recycling

White papers


How-to Tips to Prepare for Your Summer Construction Projects

5th April 2021

How to Procure an eProcurement System that Generates More Value from Your Budget

1st April 2021

The Technology Solutions Vital to Clerk Productivity in Our Post-Pandemic Communities

18th March 2021
view all

Events


PODCAST


Young Leaders Episode 4 – Cyril Jefferson – City Councilman, High Point, North Carolina

13th October 2020

Young Leaders Episode 3 – Shannon Hardin – City Council President, Columbus, Ohio

27th July 2020

Young Leaders Episode 2 – Christian Williams – Development Services Planner, Goodyear, Ariz.

1st July 2020
view all

Twitter


AmerCityCounty

Procurement department puts post-pandemic work plan in place to ensure continued productivity dlvr.it/RxgxjN

14th April 2021
AmerCityCounty

Georgia city moves to automated trash collection dlvr.it/RxX5Rl

12th April 2021
AmerCityCounty

The Community Game Changer: Library Outsourcing dlvr.it/RxLd6r

9th April 2021
AmerCityCounty

Cooperative contracts can be an entryway for small and diverse companies to successfully compete for government sal… twitter.com/i/web/status/1…

9th April 2021
AmerCityCounty

Electric slide: Mayors form collaborative organization to purchase electric vehicles for cities dlvr.it/RxGsHY

8th April 2021
AmerCityCounty

Celebrating the unsung heroes of the COVID-19 pandemic: Procurement professionals dlvr.it/RxGsG2

8th April 2021
AmerCityCounty

Expanding opportunities: Nebraska’s bold procurement Concierge Program dlvr.it/RxGpyr

8th April 2021
AmerCityCounty

All activities monitored: The 10 most surveilled major cities in the U.S. dlvr.it/RxCKzy

7th April 2021

Newsletters

Sign up for American City & County’s newsletters to receive regular news and information updates about local governments.

Resale Insights Dashboard

The Resale Insights Dashboard provides model-level data for the entire used equipment market to help you save time and money.

Municipal Cost Index

Updated monthly since 1978, our exclusive Municipal Cost Index shows the effects of inflation on the cost of providing municipal services

Media Kit and Advertising

Want to reach our digital audience? Learn more here.

DISCOVER MORE FROM INFORMA TECH

  • IWCE’s Urgent Communications
  • IWCE Expo

WORKING WITH US

  • About Us
  • Contact Us

FOLLOW American City and County ON SOCIAL

  • Privacy
  • CCPA: “Do Not Sell My Data”
  • Cookies Policy
  • Terms
Copyright © 2021 Informa PLC. Informa PLC is registered in England and Wales with company number 8860726 whose registered and Head office is 5 Howick Place, London, SW1P 1WG.
This website uses cookies, including third party ones, to allow for analysis of how people use our website in order to improve your experience and our services. By continuing to use our website, you agree to the use of such cookies. Click here for more information on our Cookie Policy and Privacy Policy.
X