American Water, EPA launch national ‘We’re for Water’ campaign
Voorhees, N.J.-based American Water and the U.S. Environmental Protection Agency’s (EPA) WaterSense program have launched the national “We’re for Water” campaign, which is timed to coincide with peak water use in many parts of America. The campaign is a national effort to educate consumers about water-saving behaviors, promote the use of WaterSense labeled products and to encourage consumers to adopt simple changes at home to start saving water.
The campaign kicked off with a competition between two Los Angeles families to see who could save the most water by checking for leaks, twisting on faucet aerators, and replacing inefficient fixtures with WaterSense labeled ones. A gallon of water from the competition will be saved and become Flo, the “We’re for Water” “spokesgallon.”
Flo and the EPA’s “We’re for Water” team will then depart from L.A. and travel across the country for two weeks, stopping at national landmarks, taking photos with tourists, educating people about water efficiency, and recording the trip via Facebook, Twitter, widgets, and the “We’re for Water” website (www.epa.gov/watersense/wereforwater). The road trip will culminate on Aug. 2, with an event in New York. In addition to the kickoff event, American Water will help host events in conjunction with tour stops in St. Louis, northern New Jersey and New York City.
The goal of EPA’s WaterSense program is protecting the future of the nation’s water supply by promoting and enhancing the market for water-efficient products and services. There are currently 525 WaterSense labeled toilets, more than 1,800 labeled faucets and faucet accessories, 74 labeled showerheads, and more than 900 WaterSense irrigation partners. WaterSense labeled products are independently tested and certified to meet EPA’s criteria for both efficiency and performance.