Portland launches ‘Twisitor Center’
Portland is the first city to launch a Web-based application that makes specific use of the “Twitter” micro-blogging Web site to provide information to visitors. The city’s new “Twisitor Center” monitors the site for specific questions from newcomers and residents, and responds with answers.
Twitter users post 140-character comments about any subject using computers, cell phones or hand-held devices. Now, they can “tweet” questions about Portland — such as where to find a particular restaurant or which hotel best suits their needs — and add the identifier #inpdx. Then, staff from Travel Portland, the official destination marketing organization for the city, respond to the questions. “With Twitter, we can be more conversational and responsive,” Travel Portland President and CEO Jeff Miller said in a statement. “This is how a lot of people make travel and entertainment decisions these days. Twitter lets us talk to travelers who prefer social networking and who wouldn’t normally visit an official travel Web site.”
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