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About Us

About Us

PRIMEDIA Business' Research Team PRIMEDIA Business' Marketing Research Team is dedicated to publishing actionable market information that is accurate, ethical and timely. About Our Standards:Guidelines, policies and procedures (as outlined by research ...
  • Written by American City & County Administrator
  • 9th March 2005

PRIMEDIA Business’ Research Team

PRIMEDIA Business’ Marketing Research Team is dedicated to publishing actionable market information that is accurate, ethical and timely.

About Our Standards:
Guidelines, policies and procedures (as outlined by research and media associations as well as academic textbooks) are stringently followed:

  1. Protect the proprietary and unique nature of individual study designs.
  2. Take due care in study design, data gathering, analysis and processing of research information.
  3. Use up-to-date lists, and fully-disclose any special selections or panel samples.
  4. Protect the confidentiality of respondents and respondent-identifiable information.
  5. Use research information only for research purposes; it is not permissible to use research information to compile lists for sales prospecting, canvassing or fundraising purposes.
  6. Make available (upon request) a full disclosure of all methodology, questionnaire(s) used and results.

About the Marketing Research Department:
The Marketing Research Department was added to the company in 1989 to gather and analyze unique industry information about the markets served by our publications and trade events. Approximately 250 studies are conducted each year for internal clients and advertisers.

The department holds memberships in the following organizations:

  • American Business Media – Research Committee
  • American Marketing Association
  • American Statistical Society
  • Marketing Research Association
  • National AgriMarketing Association

Research conducted by the Primedia Business Marketing Research Department meets or exceeds ethical and procedural standards and policies outlined by these organizations.

In an effort to best serve our clients, member of Primedia Business’ Research Team are dedicated to each of our industry sectors. Because of this specialization, the team can offer insightful guidance to help internal and external clients satisfy their research needs.

The department, which holds more than 100 years of combined research experience, 4 Master’s Degrees, and 1 PhD, consists of 6 members, located throughout the United States.

Tags:

Most Recent


  • These 10 American cities are well prepared for a tech-based future
    From smart devices to electric vehicles, the success of technological advancements rely on municipal grids and infrastructure. Some cities are better equipped for the future than others. A new analysis from the tech company ProptechOS ranks the top 10 American cities best positioned for a “smart city future.” “But new technologies can only support us […]
  • public health
    How public health can build a “one health” infrastructure for the future
    Public health challenges—like antibiotic resistance, vector-borne disease and a global pandemic—have eluded traditional public health tools and frameworks. As a result, public health leaders focus more and more on the intersection between the environment and human health. Searching for a better framework to understand emerging threats to human health, many in public health circles have […]
  • Four Steps to Better Municipal Fleet Fuel Purchasing
    Protect your municipal fuel budget When you work in government functions, it comes with the territory that you’re doing more with less. Unlike the private sector, a municipal agency can’t just raise prices as needed. This is significant in two ways: first, not only is “raising revenue” not an available option, but second: you can’t […]
  • Report: With increasing popularity of e-bikes and e-scooters, there's a need for 'safe and connected infrastructure'
    Electric scooters and e-bikes are rising in popularity. As transportation options diversify, local policymakers are beginning to integrate micromobility means as integral fixtures in transportation networks and climate action plans, given their health and climate benefits. But along with solutions, they’re also bringing with them a slew of hurdles. A report out of Oregon highlights […]

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AmerCityCounty

These 10 American cities are well prepared for a tech-based future dlvr.it/Shp7sH

1st February 2023
AmerCityCounty

How public health can build a “one health” infrastructure for the future dlvr.it/ShnlKm

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AmerCityCounty

Four Steps to Better Municipal Fleet Fuel Purchasing dlvr.it/ShnbWP

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AmerCityCounty

Report: With increase popularity of e-bikes and e-scooters, there’s a need for ‘safe and connected infrastructure’ dlvr.it/ShlKmJ

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New York mayor announces city-wide curbside composting program, impacting 8.5 million residents by 2024 dlvr.it/ShhRk1

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AmerCityCounty

Federal funds help fast-growing Arizona city address several infrastructure challenges and needs dlvr.it/ShhBtf

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AmerCityCounty

How 5G is making cities safer, smarter, and more efficient dlvr.it/ShYNcx

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