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About Us

About Us

PRIMEDIA Business' Research Team PRIMEDIA Business' Marketing Research Team is dedicated to publishing actionable market information that is accurate, ethical and timely. About Our Standards:Guidelines, policies and procedures (as outlined by research ...
  • Written by American City & County Administrator
  • 9th March 2005

PRIMEDIA Business’ Research Team

PRIMEDIA Business’ Marketing Research Team is dedicated to publishing actionable market information that is accurate, ethical and timely.

About Our Standards:
Guidelines, policies and procedures (as outlined by research and media associations as well as academic textbooks) are stringently followed:

  1. Protect the proprietary and unique nature of individual study designs.
  2. Take due care in study design, data gathering, analysis and processing of research information.
  3. Use up-to-date lists, and fully-disclose any special selections or panel samples.
  4. Protect the confidentiality of respondents and respondent-identifiable information.
  5. Use research information only for research purposes; it is not permissible to use research information to compile lists for sales prospecting, canvassing or fundraising purposes.
  6. Make available (upon request) a full disclosure of all methodology, questionnaire(s) used and results.

About the Marketing Research Department:
The Marketing Research Department was added to the company in 1989 to gather and analyze unique industry information about the markets served by our publications and trade events. Approximately 250 studies are conducted each year for internal clients and advertisers.

The department holds memberships in the following organizations:

  • American Business Media – Research Committee
  • American Marketing Association
  • American Statistical Society
  • Marketing Research Association
  • National AgriMarketing Association

Research conducted by the Primedia Business Marketing Research Department meets or exceeds ethical and procedural standards and policies outlined by these organizations.

In an effort to best serve our clients, member of Primedia Business’ Research Team are dedicated to each of our industry sectors. Because of this specialization, the team can offer insightful guidance to help internal and external clients satisfy their research needs.

The department, which holds more than 100 years of combined research experience, 4 Master’s Degrees, and 1 PhD, consists of 6 members, located throughout the United States.

Tags:

Most Recent


  • How 5G is making cities safer, smarter, and more efficient
    This article first appeared on Urgent Communication. It’s a scenario we’ve all experienced: an ambulance with a blaring siren racing against time to get a person in medical distress to a hospital through traffic. What we don’t see is 5G connectivity enabling paramedics to communicate with hospital staff via video conference and coordinate care in […]
  • Shifting city demographics present an opportunity to build coalitions, address inequality
    Minority-majority cities are driving American growth. New York City, Los Angeles, and Chicago, for example, combined for an estimated 16% of the nation’s total gross domestic product in 2021—future projections anticipate a continuation of this trend, and an opportunity to create coalitions to address injustices. Between 2015 and 2020, 22% of U.S. cities were majority-minority, […]
  • ARPA funds
    Spending American Rescue Plan Act funds: A primer for municipalities
    The American Rescue Plan Act (ARPA) of 2021 is a $1.9 trillion legislative package that includes funding for states, local governments and tribal nations to respond to the economic and public health impacts of the COVID-19 pandemic. While initially restricted, subsequent guidance from the federal government has expanded what those funds can be used for. […]
  • New York City, New York
    Report: While remote work is causing offices to empty out, walkable cities are still in high demand
    Given the reliance on vehicular transportation in the United States, some American cities historically haven’t prioritized being walkable in past planning and or design. But amid an unprecedented shift in the economy toward remote work, those that have are increasingly desirable for prospective residents. A new report from Smart Growth American and Places Platform, “Foot Traffic […]

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AmerCityCounty

How 5G is making cities safer, smarter, and more efficient dlvr.it/ShYNcx

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AmerCityCounty

Shifting city demographics present an opportunity to build coalitions, address inequality dlvr.it/ShYMMm

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AmerCityCounty

Spending American Rescue Plan Act funds: A primer for municipalities dlvr.it/ShXzvl

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Report: While remote work is causing offices to empty out, walkable cities are still in high demand dlvr.it/ShVhBW

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AmerCityCounty

Managing landslides along road corridors using remote sensing dlvr.it/ShTpL6

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AmerCityCounty

Report: Prioritizing neighborhood infill, expanding transit options increases neighborhood resilience dlvr.it/ShRrFM

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AmerCityCounty

10 American cities with a great downtown dlvr.it/ShNxXH

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