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About Us

About Us

PRIMEDIA Business' Research Team PRIMEDIA Business' Marketing Research Team is dedicated to publishing actionable market information that is accurate, ethical and timely. About Our Standards:Guidelines, policies and procedures (as outlined by research ...
  • Written by American City & County Administrator
  • 9th March 2005

PRIMEDIA Business’ Research Team

PRIMEDIA Business’ Marketing Research Team is dedicated to publishing actionable market information that is accurate, ethical and timely.

About Our Standards:
Guidelines, policies and procedures (as outlined by research and media associations as well as academic textbooks) are stringently followed:

  1. Protect the proprietary and unique nature of individual study designs.
  2. Take due care in study design, data gathering, analysis and processing of research information.
  3. Use up-to-date lists, and fully-disclose any special selections or panel samples.
  4. Protect the confidentiality of respondents and respondent-identifiable information.
  5. Use research information only for research purposes; it is not permissible to use research information to compile lists for sales prospecting, canvassing or fundraising purposes.
  6. Make available (upon request) a full disclosure of all methodology, questionnaire(s) used and results.

About the Marketing Research Department:
The Marketing Research Department was added to the company in 1989 to gather and analyze unique industry information about the markets served by our publications and trade events. Approximately 250 studies are conducted each year for internal clients and advertisers.

The department holds memberships in the following organizations:

  • American Business Media – Research Committee
  • American Marketing Association
  • American Statistical Society
  • Marketing Research Association
  • National AgriMarketing Association

Research conducted by the Primedia Business Marketing Research Department meets or exceeds ethical and procedural standards and policies outlined by these organizations.

In an effort to best serve our clients, member of Primedia Business’ Research Team are dedicated to each of our industry sectors. Because of this specialization, the team can offer insightful guidance to help internal and external clients satisfy their research needs.

The department, which holds more than 100 years of combined research experience, 4 Master’s Degrees, and 1 PhD, consists of 6 members, located throughout the United States.

Tags:

Most Recent


  • commuter rail
    Boston's commuter rail system is outdated and needs an overhaul, according to advocacy report
    Boston, Mass. has the second-worst commuter traffic congestion in the nation, according to the analytics firm Inrix. It’s only getting worse, given the region’s outdated and failing commuter rail system, locally known as the T. And while addressing the Massachusetts Bay Transportation Authority’s failing transit system is an immediate crisis, it’s also an opportunity to […]
  • urban
    San Antonio-based study highlights effectiveness of urban farms
    In recent years, there’s been increased investment by American metro centers in natural floodwater management solutions like rain gardens and green spaces. Not only do trees absorb access runoff, they also provide shade—combatting the urban heat island effect—and provide recreational spaces for residents to enjoy. They’re also far less expensive than other water management solutions. […]
  • landfills
    Keeping reusable stuff out of landfills: Organization redistributes office furniture and more to nonprofits, other groups
    Tons of office furniture ends up in landfills, and it could get worse as office workers continue to work from home rather than return to the office. Green Standards, a specialized environmental firm that works with corporations and government organizations to redistribute surplus office furniture, equipment and supplies, is working to make a difference. The […]
  • Homelessness
    Report: Police response to homelessness is inherently punitive
    Clearing encampments and arresting those living on the streets might temporarily remove homelessness from the public eye, but it doesn’t help unhoused residents retain housing or recover their longterm stability. Even so, a new policy brief from the researchers behind Boston University’s annual Menino Survey of Mayors finds the majority of American cities still rely […]

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