IT marketer: Governments will get more efficient in 2013 (with related video)
While digging for info for our 2013 Keating Report on government budgets and spending, we reached out to executives such as Craig Carpenter, who is vice president of marketing and business development at San Francisco-based Recommind, for his views.
Recommind offers products that enable predictive information management and analysis. The company provides automated end-to-end eDiscovery, enterprise search and automatic categorization software. Based on user input, the software understands the meaning behind what users need. According to the company, the software automatically predicts the best information available and provides relevant results.
Here are the thoughts of Craig Carpenter on IT trends in 2013 and the outlook for the government marketplace.
Govpro: Do you expect a strong government IT market in 2013?
Craig Carpenter: The 2013 government market will be driven by the mantra of “doing more with less.” In 2012, we saw the passage of several key initiatives aimed at achieving IT efficiencies while cutting costs, like the Digital Management Strategy and the Managing Government Records Directive. This is the year agencies will be expected to make good on these mandates by rolling out successful policies and procedures that make the most of taxpayer dollars.
Govpro: Are governments in the market for any specific IT products, services or technologies?
CC: Last year, more than 100 senior agency officials were appointed to ensure that their agencies were complying with records management, and compliance expectations are set high for 2013. As the volume of electronic data, particularly e-mail, continues to increase dramatically, agencies will look for products and technologies that can help manage electronic records and maintain compliance for information access. Well-managed records will be paramount to data security, open government and collaboration.
Govpro: Do you have any advice for IT contractors and vendors regarding boosting sales to government?
CC: The key to selling into government is to keep an agency’s mission top of mind. Rather than prioritizing your company’s bottom line, think about how your software or services can help an agency deliver on its mission more effectively and efficiently.
Govpro: How do you see 2013 shaping up? Do you see your company selling more or fewer IT goods and services to federal, state and local government agencies in 2013?
CC: The federal government will be a priority market for us in 2013. Last year we helped several agencies, like the U.S. Department of Energy and the Department of Defense, form effective records management policies and practices, and we expect we will continue to do so this year as our government business continues to grow. Our ability to help government manage electronic records efficiently and cost effectively allows us to compete in such a tight marketplace.
Thank you, Craig Carpenter, for the information.
The 2013 Keating Report on government budgets is in the January 2013 issue of Government Product News magazine.
Go here to view a video that describes how Recommind’s Decisiv Categorization product automates email management.