Bird-X taps Kogan to lead marketing efforts
Bird-X, a provider of humane bird and animal pest-control products, has announced the hiring of Dave Kogan as marketing manager.
Kogan coordinates and manages marketing functions for Bird-X and its subsidiaries, including management of the firm’s advertising, public relations, trade-show management and search-engine optimization/Web marketing.
Kogan has 12 years of experience in the marketing field, having recently developed a PR program for the company that makes the Oscar awards. His background includes managing marketing programs, developing PR strategies and creating advertising plans for large and small manufacturers.
“Bird-X is going through a tremendous growth period and wanted to bring in a marketing professional who could help take Bird-X to the next level,” said Joe Seid, national sales manager at Bird-X. “We want to break out of our niche and sell our proven humane bird pest-control products to more markets, and the addition of Dave has been crucial to that goal.”