Georgia program shames residents into recycling
Georgia has enlisted a new tool in its efforts to encourage recycling: satire. The state's "You Gotta be Kidding" campaign features four characters who wear "I don't recycle" logos and who provide humorous, ridiculous excuses for not recycling.
For example, one of the fictitious characters, Tommy Krenshaw, simply tells people that he will "find a new planet" when the Earth fills up with un-recycled waste. "We all realize that Tommy's excuse is preposterous," said Randy Hartmann, director of the Georgia Department of Community Affairs' Office of Environmental Management, in a statement. "However, every time someone bypasses a recycling bin or chooses to throw a can away, they're effectively saying 'I don't recycle!' They're wearing their apathy on their sleeve. What we're saying is that lame excuses won't work anymore."
More information on the program is available at www.YouGottabeKidding.com.