Branding helps cities make their mark
For economic development officials and tourism leaders, a city’s brand can be a strong magnet for businesses and visitors. But, many cities do not have clear or meaningful public images to attract tourists or business investment, according to Bill Baker, author of a new book. In “Destination Branding for Small Cities,” Baker, president of Tualatin, Ore.-based Total Destination Management, explains seven steps to help communities create successful place brands. The book explains how city leaders can discover their brand, express it, and keep it fresh and relevant. The 192-page book is available at www.destinationbranding.com or www.amazon.com for $24.95.