Target voter groups with direct marketing services
Voter Insights Solutions is a suite of direct marketing services based on a new national database of registered and unregistered voters. Suite includes data and methodology from newly launched Earthsense, which provides information on consumer concerns about the environment. The voter data, which includes registration information and voter history, can be bundled with print-on-demand services and other direct marketing products provided by Direct Group, allowing users to target specific voters using digital, print and e-mail messaging. Direct Group can help clients leverage information on specific voter behaviors, interests, demographics and other data to help create and execute effective “get-out-the-vote” campaigns, political and charitable fundraising campaigns, special-interest communications and swing-state targeting. Direct Group, Pennington, N.J.